Tag:social media

How to manage nasty word-of-mouth reviews

Ideally we would all love to avoid negative reviews in the first place. To defray them, be sure to post positive reviews. Ask the happy customers to write a review, but never pay for it.

How to break through social media clutter

Consultant Suzanne Ross of the Aerie Group in Evanston offers tips on making social media communications more meaningful.

Top 7 customer service trends for 2012

By Richard Shapiro Guest columnist It the time of year when many people like to look back and reflect. I like to look...

Five ways to increase your social media credibility

By Mark Harbeke, Guest columnist The following is adapted from Mark Harbeke's blog on WinningWorkplaces.org. Daily blog posts discuss the importance of building trust with your...

OpinionLab CEO: Listen to the customer to improve business

By Rand Nickerson, Guest Columnist         With consumers readily discussing their brand experiences on blogs, review sites, and social-media platforms, the voice...

Survey says: Marketers plan to push more activities online

Watch for marketers to   continue to boost their online marketing activities, while downplaying traditional advertising and tradeshows. That's according to an online survey by...

10 ways to maximize Twitter

Guest columnist Tim Frick, founder of Chicago-based digital design firm  Mightybytes and author of "Return on Engagement - Content, Strategy, and Design Techniques for...

The importance of thank you

By Lillian Bjorseth, Guest Columnist I grew up thinking that thank you is an automatic response when someone does...

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Masked merchants re-open Friday at Woodfield Mall after two-month hiatus

A security guard stationed at the entrance to Woodfield Mall was prepared...
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My view: Bring in the $600 weekly checks

If the federal government pledge to give unemployed workers an extra $600 a week has...

Women founders share war stories to inspire persistence

"You have what it takes to triumph. You may not know it....

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