American Express reports that its campaign to boost sales at small retailers on Saturday, Nov. 27, was effective largely because other groups embraced it. According to the company:
- Forty-one elected officials, including Illinois Gov. Quinn, declared the Saturday after Thanksgiving Small Business Saturday. Throughout the nation, 130 small business groups and public and private organizations participated.
- Roughly 1.2 million people liked Small Business Saturday on Facebook. Based on that traffic, the credit card issuer will give Girls Inc. a $1 million donation for programs to empower young women to become entrepreneurs.
- More than 100,000 small business owners downloaded point-of-purchase and promotional materials from the Small Business Saturday Facebook page.
- Participating small businesses and consumers sent nearly 30,000 tweets using the hashtags #smallbusinesssaturday and #smallbizsaturday.