When choosing between cell phones and landlines for financial reasons, many Americans are opting to give up their home phones, the Associated Press and Yahoo News reported. Nationwide, about 27 percent of American households relied exclusively on cellphones during the first half of 2010, an eightfold increase in just six years, according to government data compiled in a Centers for Disease Control and Prevention report published April 20. That compares to 12.9 percent of U.S. households that have landlines only.
States with more poverty-level households tended to have higher levels of landline abandonment, the report said. At least 30 percent of adults now rely entirely on cell phones in 10 states, including Arkansas, Colorado, Idaho, Kentucky, Mississippi, Nebraska, North Dakota, Oklahoma, Oregon and Texas, the report said. In Cook County, 29.7 percent of adults now live in wireless-only households, while the figure is 24.4 percent for the state as a whole, the report said. The report has implications for marketers, including those conducting telephone surveys or delivering promotions to cellphone users.