Social buying websites including Chicago-based Groupon are targeting higher-income customers by offering more upscale deals, Bloomberg News reported. We are finding that people move up and down between categories: Sometimes they want a sandwich, and sometimes, a $100 meal, Rob Solomon, president of Groupon, told Bloomberg News. There a lot of interest in the luxury category, he said.
Rival LivingSocal, based in Washington, D.C., has taken a similar approach, the Chicago Tribune reported. Last month, it offered a $10,000 coupon for a deal at the Fairmont hotel in San Francisco, the Tribune said.
— Hallie Busta