So-called 2-D codes can be a mobile marketing resource, leveraged to increase revenue. That is, if they are used properly, writes Jamie Turner, author and chief content officer at 60SecondMarketer.com in a post on Mashable.com. The codes, which also are called QR codes, are being added to billboards, books, business cards, in-store advertisements, social media pages, T-shirts, webinars and websites, Turner said.
But many people don’t know what they are or how to use them. As a result, Turner recommends adding a short caption under the 2-D code to explain how to download a reader and scan the code. If you are unsure about how to use 2-D codes, check out this primer or see the guest column on QR codes on SmallBusinessChicago.
— Hallie Busta